‘I Swear, I Didn’t Use AI’
The article explores various cases. In one case, a marketing executive submitted a flawless plan so quickly that colleagues suspected AI assistance—but she stayed silent. This scenario is becoming increasingly common, as professionals weigh the risks of transparency.
In another case, a recent University of Arizona study found that workers who admit to using AI are often perceived as lazy or less committed. Yet, those who embrace AI are also seen as forward-thinking and efficient. This paradox, dubbed the “user dilemma,” leaves many unsure whether disclosure could harm their credibility—or their job security.
With most organisations lacking clear AI usage policies, uncertainty is fueling anxiety. Experts warn that without guidance, both overuse and underuse of AI could backfire. As PR professionals, navigating this grey area with integrity and strategic awareness is becoming essential.
Click here to read the full article, and remember to read the PRII Guidelines to using AI in PR here.
