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Industry change rarely happens all at once. It happens in steps. A shift in how clients ask questions. A new expectation from the C-suite. A technology that rewrites the rules overnight. Over the last few years, we’ve seen all three, and as of last week, we’ve made a change that reflects exactly where media intelligence is headed.

Our latest industry research confirms what many practitioners have long sensed: the profession in Ireland is evolving faster than the language traditionally used to describe it. Across job titles, strategic choices and stakeholder perceptions, a clear shift is underway - one that raises important questions about how we present ourselves, and how we are understood.

Our world is evolving, how do Pride campaigns evolve with it? ADvocates Ireland 'inclusive Pride' industry event, invite you to join them at RAINBOW IN THE STORM: Pride in the Era of Change at TU Dublin on 15 April 2026

PRWeek’s recent feature, “Bylines and bots: How the AI revolution is changing newsrooms,” explores how AI tools are influencing editorial workflows, content creation, and even the structure of newsrooms themselves. 

Artificial intelligence is reshaping how we work, shop, and trust brands—and Ireland is no exception. In a recent webinar, Karen Howley, AI strategist and lecturer at Trinity Business School, joined Alison Flannery from Amárach Research to share fresh insights and practical advice for professionals navigating this fast-changing landscape.

As artificial intelligence reshapes the communications landscape, a recent article from the Institute for Public Relations (IPR) warns that PR professionals are becoming more vulnerable—not less—in the age of AI.

New IPREX research shows AI adoption is now effectively universal across independent communications and marketing agencies, with every agency using AI and 93% of staff reporting confidence using the tools.

In the latest episode of 'Behind the Story' podcast, RTE broadcasters Katie Hannon and David McCullagh sat down with Dr Eileen Culloty, Deputy Director of the DCU Institute for Media, Democracy and Society, to unpack the shifting landscape of digital media.

PRII Vice President Joan Mulvihill honoured standout storytelling in the Public Relations category at this year’s Press Photographers Awards.

Aiken PR marked its 30th anniversary with an elegant celebration.

A major leadership transition has been announced at The Reputations Agency, with Alan Tyrrell, formerly Managing Director of Teneo in Dublin, taking over as CEO.

ALDI Ireland has introduced a new brand platform, “ALDI. It’s Not Complicated,”, signalling a strategic shift in how the retailer communicates its value proposition to Irish shoppers.