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Industry change rarely happens all at once. It happens in steps. A shift in how clients ask questions. A new expectation from the C-suite. A technology that rewrites the rules overnight. Over the last few years, we’ve seen all three, and as of last week, we’ve made a change that reflects exactly where media intelligence is headed.

Our latest industry research confirms what many practitioners have long sensed: the profession in Ireland is evolving faster than the language traditionally used to describe it. Across job titles, strategic choices and stakeholder perceptions, a clear shift is underway - one that raises important questions about how we present ourselves, and how we are understood.

Communications and public relations can do more than generate press releases, secure media coverage and produce content...

Our world is evolving, how do Pride campaigns evolve with it? ADvocates Ireland 'inclusive Pride' industry event, invite you to join them at RAINBOW IN THE STORM: Pride in the Era of Change at TU Dublin on 15 April 2026

Artificial intelligence is reshaping how we work, shop, and trust brands—and Ireland is no exception. In a recent webinar, Karen Howley, AI strategist and lecturer at Trinity Business School, joined Alison Flannery from Amárach Research to share fresh insights and practical advice for professionals navigating this fast-changing landscape.

New IPREX research shows AI adoption is now effectively universal across independent communications and marketing agencies, with every agency using AI and 93% of staff reporting confidence using the tools.

PRII Vice President Joan Mulvihill honoured standout storytelling in the Public Relations category at this year’s Press Photographers Awards.

Aiken PR marked its 30th anniversary with an elegant celebration.

Full-service PR firm The Reputations Agency has announced the appointment of Public Relations Consultants Association (PRCA) Rising Star 2026 Aislinn Burke...

A major leadership transition has been announced at The Reputations Agency, with Alan Tyrrell, formerly Managing Director of Teneo in Dublin, taking over as CEO.

ALDI Ireland has introduced a new brand platform, “ALDI. It’s Not Complicated,”, signalling a strategic shift in how the retailer communicates its value proposition to Irish shoppers. 

Alex Connell, a former journalism student and reporter from Dublin, will receive a career-defining opportunity through the Breakthrough Scholarship, a collaboration between Technological University Dublin (TU Dublin), THINKHOUSE, and Yugo.