News

Award-winning creative communications agency &Smyth has officially become a Certified B Corporation—joining a global movement of businesses committed to using their platforms as a force for good.

Legacy Communications has teamed up with Conor Byrne’s That’s What I Call Marketing podcast to release two new episodes in the Building a Legacy series.

In a world increasingly shaped by political unrest, social division, and global conflict, PRWeek’s latest opinion piece urges brands to rethink their approach to creator partnerships. The article argues that silencing creators on political or social issues not only undermines authenticity but risks alienating audiences who value transparency and courage.

On 3 October, the Irish radio industry came together in style at the Lyrath Estate Hotel, Kilkenny, for the 2025 IMRO Radio Awards — a night that celebrated the creativity, resilience, and impact of radio across the island of Ireland.

On 30 September, The Shona Project unveiled its bold new three-year strategy at Smock Alley Theatre, setting out a vision to make Ireland the best country in the world to be a girl.

Check out the recent appointments and promotions in the Irish PR industry.

As Ireland gears up for the 2025 Presidential Election, the airwaves are becoming a key battleground. Everhaze has launched its “Battle of the Airwaves” series, offering real-time analysis of how candidates are competing for attention on radio—a medium that still reaches nearly 80% of adults nationwide.

On Saturday, 18 October, Dublin’s The Complex will host the second annual GORM Gathering, an immersive event that challenges conventional diversity narratives in Irish media.

A fresh chapter in Irish public affairs begins as Moray Macdonald (CEO), alongside co-founders David O'Donnell MPRII (Managing Director), Lorna Fitzpatrick MPRII (Director)and Emer Sugrue (Director), announced the launch of Fenton Fitzwilliam, a new strategic communications and public affairs agency.

Drury, the strategic communications and public affairs consultancy, has strengthened its leadership and advisory team with three senior hires.

Legacy Communications, the creative agency co-founded by Bernard Brogan, James Brogan and Kevin Moore, has strengthened its Corporate Communications division with the appointment of Aisling Hinchy, MPRII, formerly of Drury.

A well-crafted brief is the foundation of every successful collaboration between brands and creators. Aoifa Smyth Morgan, Director of the Collaborations Agency, shared her insights on drafting a brief that informs, inspires, and leaves space for the creator’s creativity to shine. 

Incidentally, Ireland is also facing a significant demographic shift with a rapidly ageing population, and the implications for the workforce are profound. To better understand the perspectives and needs of older employees, Age Friendly Ireland has launched a survey: “An Ageing Workforce in Ireland | Our Readiness and Preparedness.” 

A new report from the Chartered Institute of Public Relations (CIPR) has revealed widespread age discrimination across the public relations profession in the UK, raising urgent questions about inclusivity and the long-term sustainability of talent in the industry. 

PRWeek’s latest Beyond the Noise podcast has reignited the debate on transparency in the UK PR industry, calling it a “huge missed opportunity.”

We were deeply saddened to learn of the passing of Mary Hopkins last week.

With just five days to go, there are still a limited number of places available for ConversationsFest25, taking place this weekend (September 12-14) in Sligo. It’s a mini conference for communications practitioners in Ireland with a mix of people and ideas, including some exceptional international expertise.

The IMRO Radio Awards has revealed its shortlist for 2025, celebrating the best in Irish radio. This year saw a record number of entries, reflecting the creativity and passion driving the sector forward.