Building a platform for comms professionals, by comms professionals

For 25 years, I’ve led communications across technology, energy, financial services and professional bodies. At the Law Society of Ireland I was the Director of communications for over a decade. In that time, I’ve learned that our profession has never really had sufficient tools built specifically for how we work. Critically, that gap has made it difficult to prove value and ROI to senior leaders.

That gap is what led me to found Total Reputation, a governance grade reputation management platform. We use over 200 different points of measurement to help comms teams make evidence-based decisions and prove value to senior leaders with instant reporting features. This is the tool I wished I had over the past 25 years!

Before we finalise all features, I want to hear directly from communications professionals about how the work actually happens: what takes up the most time, what is hardest to get right and where current tools and processes fall short.

If you work in strategic communications, I would be grateful for a few minutes of your time for a short survey. Your answers will directly shape what gets built. I would love to hear from as many perspectives as possible across the PRII community, whatever sector or size of team you work in.

The survey is here: Total Reputation Discovery Survey

Thanks to everyone who takes the time to contribute. Building something genuinely useful for this profession depends on hearing from the people who do the work.