THINKHOUSE founder Jane McDaid named among EMEA's top 25 communications innovators

Jane McDaid, Founder and Head of Creative Innovation at THINKHOUSE, has been named in PRovoke Media's Innovator 25 EMEA 2026, recognising 25 individuals helping to shape the future of communications across Europe, the Middle East and Africa. 

McDaid is the only Irish business leader featured on the list. 

The annual list celebrates people challenging conventional thinking and finding new ways to connect brands, businesses and culture. McDaid joins an international group of communications innovators, including Emma Richards of global technology company Tencent, Ishtar Schneider of Royal Canin and Lorenzo Petracco of Burson, one of the world's largest communications agencies.

The recognition reflects McDaid's longstanding commitment to culture, creativity and innovation, including her work establishing The Youth Lab, THINKHOUSE's cultural research unit, and championing new approaches to how brands connect with people and culture.

Speaking about the recognition, McDaid said: “It's lovely to be included alongside people who are pushing our industry forward. At THINKHOUSE, we've always believed that the best work comes from powerful insights, brilliant cultural strategy and innovation through creative technology. This recognition is really a reflection of the people I get to work with every day - the ones who are as passionate as I am about growing brands through ideas that travel, ”

The recognition comes as THINKHOUSE invests in its future growth with new Leadership and Senior appointments soon to be announced across Social, Digital & AI, Strategy, Creator and PR.  

The full PRovoke Media Innovator 25 EMEA 2026 list can be viewed here.