This course will give you practical skills to design and implement strategic digital communications and social media campaigns, integrate AI tools into your role, and apply data-driven insights to measure impact. The course blends strategic thinking with hands-on learning across content creation, analytics, and prompt engineering.

This course is ideal for all professionals at various stages of their career as it will take a ground up approach by reviewing various tools, how to leverage them in campaigns and management/governance considerations. As some organisations mandate the use of specific AI tools, this course will review several tools and the principles of how any such tool can be used and how the broad spectrum of AI tools can support organisations.

The course will give you a better understanding of the current Public Affairs and policy development landscape in Ireland in terms of local, national and EU government. You will learn how to effectively engage with the Irish public affairs, governmental and political spheres, to promote your policy priorities more successfully.

This course will be of greatest benefit to professionals for whom public affairs or policy development is a significant part of their role, and who wish to strengthen their knowledge to have more influence in this area. It will also be of benefit to those considering a career in public affairs or policy development.

This course will bring you through an applied practical issues and crisis communications framework. This includes the development of stakeholder environment, risk assessment, the elements required to build crisis communication plans, the management of an issue or crisis and introduce reputational repair.

 Featuring a live crisis simulation: This course features a live, in-person crisis simulation where participants handle real-time scenarios, are observed, and receive coaching and feedback on applying the course framework.

This course will give you the skills needed to effectively develop and implement the internal communications strategy for your organisation. Participants will learn to understand the value of internal communication within an organisation, strengthen their ability to develop and implement effective communication strategies supported by research and measurement, and expand their knowledge of tools and resources to achieve maximum impact.

This course is ideal for internal communications professionals in organisations of any size. It equips newcomers with the key skills and knowledge to succeed, while helping experienced practitioners enhance their strategic influence and stay up to date with the latest developments.

The role of the communications professional is evolving faster than ever. Clients and employers demand evidence of strategic value, teams need coordination and mentorship, and organisations rely on trusted advisors who can manage relationships, projects, and performance.

The PRII Certificate in PR Account Management is designed to help early-career professionals step up from skilled executors to confident managers equipping you with the mindset, skills, and expertise needed to succeed in a demanding, fast-changing profession. This Certificate course is ideal for professionals keen to move into, or recently appointed to, an Account Management role.

Designed for communicators working in government departments; public agencies; or semi-state organisations, this course will give you the skills to create, develop and implement the organisation’s communications strategy and how to plan and execute effective PR campaigns to deliver on the organisations objectives.

At the end of the course, you will understand your organisation’s overall strategy and strategic (corporate) plan, appreciate the importance of linking this plan with your strategic communications activities, become familiar with the key elements of a strategic communications plan, develop the skills to draft such a plan, and learn to think more strategically about your communications activities.

Gain the core skills to succeed in PR and communications. Whether you work in-house, in agency, public sector, independently or in PR education, we are here to help. Our workshops include Pitching to Radio, Effective Press Release Writing, Ensuring Your Story Lands, Crisis Communications and Brand Storytelling.

You have moved up the ladder and want to make a strategic impact, look no further. Our workshops will help you to strengthen your relationship with senior leadership, implement strategically, and measure the true impact of your work. Our workshops include Reputation Management in the Boardroom, Aligning Comms to Corporate Strategy, PR Measurement From Inputs to Outcomes.

They say that AI won't take your job, but someone who uses AI better than you might. Gain the skills to leverage AI tools for productivity gains, content creation, turning data to insights, campaign management, and more. Our workshops include AI For PR Strategy, Mastering AI Prompts and using AI to Maximise the Value of Your Content.

We live in a crowded media landscape, audience attention is scarce. Gain the skills to harness the power of digital channels to reach and engage your audience. Our workshops include Podcasting for PR and Mobile Video Storytelling.