This PRII workshop is designed for practitioners wanting to achieve greater impact in their work, who may feel they are struggling to gain cut-through or connections with their existing communications, content creators wanting to be more strategic in their storytelling, and communicators who want to go beyond telling news stories to delivering strategic narratives that connect people to their concerns and aspirations.
Every organisation, business, campaign, or person is a brand with a story to tell that informs a narrative. By understanding how brands work, its architecture and engineering, enables you to transform its performance
Acquire a toolkit to connect your news stories, social media campaigns, memes, or message with people’s hearts, their bigger missions, the stuff that gets them out of bed, or the fears that wake them at night, by creating emotional bridges that cut through the ‘too busy to listen’, ‘it’s not a priority’, or ‘it’s too much of a risk’ objections.
Discover how to think bigger than AI in being a creative storyteller.
Format:
Live online workshop will be delivered by trainer, Andy Green on:
- Thursday, 19 February: 10:00-12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including the video recording, notes and relevant materials.
Topics Covered:
- Understand how every person, place, campaign, organisation is a brand, and how to quickly identify, better manage, and transform the key components that make up a brand.
- How to think bigger than AI in your storytelling, provide better story prompts to AI and how to inject more impactful storytelling or strategic narratives in your AI generated content.
- Discover tools that are more strategic, addressing tomorrow’s as well as today’s concerns.
- How to deliver Big Multi Channel Ideas, in your news stories, social media campaigns, or memes.
- Develop your confidence and capability to create more powerful strategies changemaking narratives.
Participants are invited to share examples of their written work with the workshop trainer to inform his work with them and provide feedback.
Learning Outcomes:
- How to make use of easy-to-use tools making your communications more authentic, distinctive, emotionally engaging, compelling, inspiring, and memorable.
- How to tell deeper stories rooted in emotions and purpose by Injecting connections with beliefs and values in your communications to achieve greater emotional resonance and connections.
- Tell stories with brio, drama, and inspiration to create narratives that work across multi-media channels, creating longer-lasting impacts, with the potential to move mountains rather than be mundane.
- Discover the five core storytelling scripts people use, how to spot them, and how to provide a more attractive alternative. How everything has a narrative and the five themes that provide a better script for guiding future behaviours.
- Learn how to change behaviours or influence people how to become a ‘Story Listener’, detecting the unconscious scripts people use, enabling you to identify, and anticipate their next moves, and offer them a better one to steer their next steps to go forward with.
Trainer
