Are you ready to step up from an executive to management role?
The role of the communication professional is evolving faster than ever. Clients and employers demand evidence of strategic value, teams need coordination and mentorship, and organisations rely on trusted advisors who can manage relationships, projects, and performance.
The PRII Certificate in PR Account Management is designed to help early-career professionals step up from skilled executors to confident managers equipping you with the mindset, skills, and expertise needed to succeed in a demanding, fast-changing profession.
Accredited by the Public Relations Institute of Ireland (PRII), this course delivers practical, relevant, and career-accelerating learning.
Who will benefit from this course?
This Certificate course is ideal for:
- Early-career executives in public relations or communication agencies and in-house teams
- Professionals keen to move into, or recently appointed to, an Account Management role
- Graduates with 2–4 years’ experience ready to take on greater responsibility
- Emerging leaders looking to add greater strategic and commercial value for employers and clients
If you’re ready to start managing, leading and influencing this course is for you.
Learning outcomes
On successful completion of this programme, you will:
- Understand best practice in team and client relationship management
- Confidently manage multiple client or project portfolios
- Have a strong foundation in pitching, project management and financial management
- Be able to demonstrate your contribution to delivering on client and organisational objectives
- Develop the mindset and confidence of an effective manager
- Strengthen your professional network within the Irish public relations and communications sector
Course Format & Delivery
You’ll benefit from a structured learning path over 8 sessions while maintaining balance with work commitments.
Designed for busy professionals, the course is delivered using a blended learning model, combining flexibility with live online interaction and in-person networking:
- Live online lectures led by an expert
- Pre-recorded video sessions available on demand
- In-person networking and learning session in Dublin
- Dedicated online learning hub with curated resources
- Self-directed study supported by PRII provided materials
Course Schedule
- Week 1: Friday, 27 February - Live Online Lecture (09:30-11:00)
- Week 2: Friday, 06 March - Pre-Record Video Lecture available
- Week 3: Friday,13 March - Live Online Lecture (09:30-11:00)
- Week 4: Friday, 20 March - Pre-Record Video Lecture available
- Week 5: Friday, 27 March - Live Online Lecture (09:30-11:00)
- Easter Break
- Week 6: Friday, 10 April - Pre-Record Video Lecture available
- Week 7: Friday, 17 April - In-Person in Dublin (Venue TBC)
- Week 8: Friday, 24 April - Live Online Lecture (09:30-11:00)
Assessment & Certification
Assessment is comprised of two elements:
- A reflective journal (10% of overall grade)
- A written project (90% of overall grade) a practical, portfolio-ready piece based in the real world
On completion, participants receive an accredited PRII Certificate in PR Account Management — a valued professional credential recognised across the sector.
Course Director
