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Industry change rarely happens all at once. It happens in steps. A shift in how clients ask questions. A new expectation from the C-suite. A technology that rewrites the rules overnight. Over the last few years, we’ve seen all three, and as of last week, we’ve made a change that reflects exactly where media intelligence is headed.

Our latest industry research confirms what many practitioners have long sensed: the profession in Ireland is evolving faster than the language traditionally used to describe it. Across job titles, strategic choices and stakeholder perceptions, a clear shift is underway - one that raises important questions about how we present ourselves, and how we are understood.

Our world is evolving, how do Pride campaigns evolve with it? ADvocates Ireland 'inclusive Pride' industry event, invite you to join them at RAINBOW IN THE STORM: Pride in the Era of Change at TU Dublin on 15 April 2026

PRWeek’s recent feature, “Bylines and bots: How the AI revolution is changing newsrooms,” explores how AI tools are influencing editorial workflows, content creation, and even the structure of newsrooms themselves. 

Artificial intelligence is reshaping how we work, shop, and trust brands—and Ireland is no exception. In a recent webinar, Karen Howley, AI strategist and lecturer at Trinity Business School, joined Alison Flannery from Amárach Research to share fresh insights and practical advice for professionals navigating this fast-changing landscape.

New IPREX research shows AI adoption is now effectively universal across independent communications and marketing agencies, with every agency using AI and 93% of staff reporting confidence using the tools.

PRII Vice President Joan Mulvihill honoured standout storytelling in the Public Relations category at this year’s Press Photographers Awards.

Aiken PR marked its 30th anniversary with an elegant celebration.

A major leadership transition has been announced at The Reputations Agency, with Alan Tyrrell, formerly Managing Director of Teneo in Dublin, taking over as CEO.

ALDI Ireland has introduced a new brand platform, “ALDI. It’s Not Complicated,”, signalling a strategic shift in how the retailer communicates its value proposition to Irish shoppers. 

Alex Connell, a former journalism student and reporter from Dublin, will receive a career-defining opportunity through the Breakthrough Scholarship, a collaboration between Technological University Dublin (TU Dublin), THINKHOUSE, and Yugo.

On Tuesday, 21 October, our CEO, Laura Wall and Head of Training & Development, Rob Farrell, attended the Youth Culture Uncovered event at THINKHOUSE in Fumbally Square, Dublin. This was THINKHOUSE’s 8th Youth Culture Uncovered event, which explored the topic of influence in the Creator Economy and decoding how attention, algorithms and AI collide. 

Alice Public Relations has unveiled the presenters for its 2026 Alice Academy for Activists, a free four-day residential bootcamp designed to empower emerging activists across Ireland with strategic campaigning skills.

The Cork-based PR firm has been recognised by the Sunday Times annual Awards.

An Taoiseach, Simon Harris, T.D sent a video message to the conference delegates. In it, he commended Mrs Robinson for ‘upholding the highest standards in ethical communication’ and her ‘incredible record of public service’.

The Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media has invited applications for consideration for two Ordinary Members to the Board of the Irish Museum of Modern Art (IMMA) with Communications background.

How can we most effectively communicate about climate solutions? Many people who are Alarmed about climate change aren’t taking climate action.