Alex Connell Named 2025 Breakthrough Scholar
Now in its fifth year, the scholarship aims to promote diversity and inclusion in the marketing and advertising industry by supporting young, marginalised students in Ireland. Valued at €30,000, the award includes:
- Full funding for an MSc in Digital and Content Marketing at TU Dublin
- Paid work experience with leading youth marketing agency THINKHOUSE
- Student accommodation in central Dublin is provided by Yugo.
Dr Etain Kidney (TU Dublin), Kieran O’Donovan (THINKHOUSE), and Joe Persechino (Yugo) all praised the scholarship’s role in creating a more inclusive industry and expressed excitement about welcoming Alex to their respective communities.
![fp [300]-PRIIGraduation2025-231.jpg](https://www.prii.ie/static/3c4481ef-2c9f-42ec-adbc5f2530e38141/resourcegridlistingimagedefault_4d12532919c64e60a22baf03232bbf94_4a7c7e45a350/fp-300-PRIIGraduation2025-231.jpg)
