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The Public Relations Institute of Ireland (PRII) is delighted to announce the inaugural PRII Communication Impact Awards for those working in public relations and communications in Ireland. This Awards programme will recognise the positive contribution of communications work across Ireland, celebrating individuals and teams across all sectors for their creativity, strategy and innovation.

The PRII Communication Impact Awards will not only celebrate outstanding talent but will also demonstrate the vital role of public relations, internal communication, and public affairs, in Irish society, culture, business, and policymaking.

The Shortlists are now available below.

This initiative aligns with the PRII five-year Strategy (VISTA), which aims to elevate the recognition of communications' essential role.

Unique in their focus on real-world impact, these Awards will be judged by a distinguished panel of experts, including academics, journalists, experts in measurement and evaluation, peer professionals in marketing communications and senior public relations practitioners. The Judges will assess how campaigns have influenced stakeholders, driven engagement, and contributed to organisational or societal objectives, alongside media coverage and brand visibility.

A glamorous awards ceremony will take place on Friday, 12 September at the Conrad Ballroom, Conrad Hotel, Earlsfort Terrace, Dublin 2.

DMG Media is the official Media Partner for the Awards.

An Evening of Celebration

The awards ceremony on 12 September 2025 will take place at the Conrad Ballroom, Conrad Hotel, Earlsfort Terrace, Dublin 2, promising a glamorous and fun evening for Ireland’s communication sector.

With DMG Media as the confirmed official media partner, the winners and their achievements will receive significant sector recognition and publicity.

The tickets for the Gala Dinner are now available to purchase. The tickets are €250 each. Book here.

Shortlists

 

Book Your Tickets Here

Book your Gala Dinner Tickets here.

The tickets are €250 each.

Tips for creating the winner's video

Your chance to shine on the big screen (literally)!

Here are some tips on recording the clip: -

  • How do I record it? You don’t have to be Steven Spielberg!  Just use your smartphone or tablet – or the webcam on your laptop/PC
  • What shall I say?  Just tell us why your campaign was special or important and what impact it had.  Don’t forget to mention your company name and/or client and anyone else who needs a quick mention. By the way, don’t turn it into an ‘acceptance speech’ – that’ll look weird when everyone knows you couldn’t have known if you’d won when you recorded it and we may not be able to use it.
  • How long should the clip be? Sorry folks – it’s not the Oscars, so please keep it to 60 seconds or under – that’s about 180 words.  And, so nothing gets forgotten, it’s best to write yourself a short script or bullet points. Any videos over the minute will be returned to be reedited and reduced to under a minute.
  • Where shall I send it to? When it’s finished e-mail the MP4 file to [email protected] including your name, organisation and contact details, with the campaign name and category in the subject line.
  • When will we know if we’ve won? In the Conrad Hotel, Earlsfort Terrace during the ceremony on Friday 12 September.
  • When do you need the video by? The absolute deadline is noon, Friday 22 August.

Remember when the ceremony is finished to use your video on your socials whether you are a Winner or Highly Commended.

Key Dates

  • Shortlists announcement: 29 July 2025
  • Awards Ceremony: 12 September 2025 at Conrad Ballroom, Conrad Hotel, Earlsfort Terrace, Dublin 2.

Additional key dates for shortlisted entrants

  • Confirm who will be collecting the trophy Friday, 15 August – email [email protected]
  • Send in the video Noon, Friday, 22 August email the MP4 document to [email protected]
  • Ticket booking deadline: Tuesday, 2 September.

Meet the Judges

Meet the judging panel for the PRII Communication Impact Awards 2025:

Jacqueline Hall, FPRII

Jacqueline Hall, FPRII

Chair of the Awards Judging Panel, former President of the PRII, Founder and Principal of Partners in Communication

Orna Clarke

Orna Clarke

Winner of a Silver Lion at Cannes Young PR Lions global competition, Account Director, BIG Partnership

Orla Graham

Orla Graham

Insights Consultant , CARMA

Ben Haugh

Ben Haugh

Editor , Business Plus Magazine

Dr Kevin Hora, MPRII

Dr Kevin Hora, MPRII

Head of Discipline of Journalism and Communications, School of Media, TU Dublin

Anna McHugh, FPRII

Anna McHugh, FPRII

Head of Corporate Communications, An Post

Sinéad McSweeney

Sinéad McSweeney

Public Policy and Communications Consultant

Niamh O’Carroll, FPRII

Niamh O’Carroll, FPRII

Founder, O’Carroll Consulting

Gerard O’Neill

Gerard O’Neill

Chairman, Amárach Research

Laura Slattery

Laura Slattery

Journalist, The Irish Times

 

 

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