The winning campaigns showcased the impact of strategic communication across sectors, from public affairs and internal engagement to digital innovation and social responsibility. The awards received an overwhelming response from the sector, with over 140 entries.
This initiative aligns with the PRII five-year Strategy (VISTA), which aims to elevate the recognition of communications' essential role.
DMG Media is the official Media Partner for the Awards.
The full winners list is now available below!
Most Impactful Print/Broadcast Media Campaign
The Tay'cation
Aoife Kelly - Teneo
Fáilte Ireland
Most Impactful Digital/Social Media Campaign
Harris PR launches Amazon.ie
Sonia Harris Pope - Harris PR
Amazon.ie
Best Crisis/Issues Communication Project
Garda Appeal on 99 "Persons of Interest" Following Dublin Riots
Superintendent Liam Geraghty - An Garda Síochána
Best Internal Communication Project
Zone: Innovating Communication to Empower Uisce Éireann's Workforce
Internal Communications Team - Uisce Éireann
Best Sponsorship Relationship
The Very Pink Run - "A Charity Partnership of Dreams"
Nicky Crichton - Crichton Communications
Breast Cancer Ireland & Very
Best Integrated Communication Campaign
An Garda Síochána Trainee Recruitment Campaign
Mary Phelan - An Garda Síochána
Most Impactful Public Affairs Campaign - sponsored by RuePoint (A Muck Rack Company)
Bank of Ireland Fraud Prevention
Group External Communications - Bank of Ireland
Most Impactful Public Affairs Campaign was sponsored by RuePoint (A Muck Rack Company)
Most Impactful Environmental, Social, Governance (ESG) Communication Campaign
WEEE Ireland Schools Battery Recycling Programme – Senior Schools Focus (2024/25)
Bernice Burnside - MediaConsult
WEEE Ireland
Best Application of AI tools by a Communication Team
WTP-GPT
Niall Cowley - We The People
Most Impactful Event
The Very Pink Run 2025
Nicky Crichton - Crichton Communications
Breast Cancer Ireland
The PRII Up & Coming Pro of the Year - Less than or 7 years Working in Communication
Susannah Kerr
Reputation Inc
The PRII Pro of the Year - More than 7 years Working in Communication
Julie Dilger
Google
PRII MOST IMPACTFUL COMMUNICATION CAMPAIGN
The Tay'cation
Aoife Kelly - Teneo
Fáilte Ireland
