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New IPREX research shows AI adoption is now effectively universal across independent communications and marketing agencies, with every agency using AI and 93% of staff reporting confidence using the tools.

Artificial intelligence systems promise significant productivity and efficiency gains for Irish businesses. A recent survey by PwC found 70% of companies were planning to increase their AI budgets in 2026. The PR and communications sector has recognised this potential; the PRII Census 2025 noted two-thirds of PR professionals welcomed AI but also saw it as their largest training gap.

In accordance with the EU Act Transparency Rules, the EU has developed a set of icons that creators, publishers, influencers, and other parties who use generative AI systems to label their AI generated content to comply with the Code of Practice on marking and labelling of AI-generated content.

The Government launched AIReady.ie, a digital skills platform to designed to provide people with knowledge of AI skills.

NewsBrands Ireland's Oireachtas briefing highlights the need for action on AI copyright and freelance journalism to safeguard media plurality and democracy

Wondering how AI is changing the way events are designed and delivered? Get a glimpse of the future via a whitepaper from Beurs van Berlage, which explores how early adopters are using AI in practical, powerful ways.

Procter & Gamble (P&G), one of the world’s largest consumer goods companies, is leveraging artificial intelligence (AI) to transform its understanding of consumers and drive innovation. With billions of data points from sales, supply chains, and consumer interactions, P&G faced the challenge of turning raw data into actionable insights. 

Irish PR intelligence company Everhaze secures backing from three Irish family offices as it unveils conversational AI for the PR sector...

Padraig McKeon, FPRII looks at how Communications and Public Relations professionals are coping with Artificial Intelligence in their work and workplaces, a theme that was central to the recent PRII 2026 Conference

Technological University Dublin (TUD) will host its 4th Annual Public Relations Symposium on Thursday, 16 April, at the East Quad building on its Grangegorman campus, bringing together leading voices to examine the evolving relationship between public relations and artificial intelligence.

TU Dublin is inviting submissions for SymPRandA 2026 – the Fourth Symposium in Public Relations and Public Affairs, which will take place on 16 April 2026 at TU Dublin’s East Quad Campus, Grangegorman.

What if you could automate comms tasks just by describing what you need? Discover why vibe coding is becoming PR’s newest secret weapon.