How AI Is Reshaping the Future of Business Events 

Artificial intelligence is no longer a futuristic concept in the events world—it’s rapidly becoming one of its most transformative forces. Across venues, conferences, and exhibitions, AI is changing how organisers plan, personalise, and deliver experiences. And at the historic Beurs van Berlage (Amsterdam Conference Centre), this shift is already well underway. 

This whitepaper from Beurs van Berlage explores how early adopters are using AI in practical, powerful ways. These aren’t abstract theories—they’re real tools reshaping the way events come to life. 

Here’s a snapshot of what AI is enabling right now: 

Personalised event content 

From tailored agendas to customised recommendations, AI helps organisers deliver experiences that feel personal—even in rooms of thousands. 

Behavioural insights that sharpen decision‑making 

Machine learning can spot patterns in attendee behaviour, revealing what people truly value and how they move through an event. 

Operational efficiency through AI‑powered logistics 

Smart scheduling, automated resource allocation, and predictive demand forecasting are reducing workload while improving precision. 

Stronger, smarter event communities 

AI-driven engagement tools foster interaction before, during, and long after the event, strengthening connections and amplifying impact. 

But It’s Not All Smooth Sailing 

The whitepaper also takes a realistic look at challenges, including data privacy, bias risks, and the need for responsible implementation. For event professionals navigating this evolving landscape, the guide offers clear, practical advice on how to start integrating AI effectively and ethically. 

Click here to read the full whitepaper.