How Businesses Can Navigate a New Era of Political Pressure
Their newly published report, Navigating Growing Political Pressures, explores how rising polarisation, populism, and disinformation are influencing public expectations and impacting corporate reputation. More importantly, it offers a practical playbook for leaders seeking to navigate this environment while strengthening trust in their organisations and in wider democratic institutions.
At the launch event held this week, panellists shared powerful insights on the shifting dynamics between business and society:
- James Perry (COOK Trading Ltd) highlighted why legacy models of business conduct no longer fit today’s hyper-capitalist realities.
- James Kirkup (Apella Advisors) emphasised the urgent need for lobbying transparency to rebuild public trust.
- Thomas Fife-Schaw (Ipsos) warned of the dangers of “strategic silence”, which can allow disinformation and bad actors to dominate narratives.
- Farzana Baduel (CIPR President) reflected on the normalisation of political instability in developed markets—something emerging markets have long been forced to navigate.
The report reflects months of collaboration between CIPR, Ipsos, and Jericho Chambers and arrives at a time when organisations are increasingly expected to demonstrate integrity, accountability, and clear public purpose.
Read the full report here.
