In 2023, the International Communications Consultants Organisation published a piece of research which said that 25% of public relations leaders say they will never use AI tools such as ChatGPT. The report also said that just 4% were already using ChatGPT or similar. Since then, a lot has changed.
To help members, I've compiled a list of resources from a wide range of sources. I encourage you to dip in and out and begin or continue to inform yourself about these new technology tools.