19 Jun 2026

EU Icons for labelling AI-generated content

In accordance with the EU Act Transparency Rules, the EU has developed a set of icons that creators, publishers, influencers, and other parties who use generative AI systems to label their AI generated content to comply with the Code of Practice on marking and labelling of AI-generated content.

The icons are intended to inform end-users exposed to such content to clearly recognise artificially generated or manipulated content.

Importantly, not all AI-generated or manipulated content needs to be labelled. The disclosure requirement under the AI Act covers only AI-generated or manipulated content. The icons support compliance to Article 50(4) of the AI Act, which requires deployers of AI systems to disclose:

Deep fakes - AI-generated or manipulated image, audio, or video content that resembles existing persons, objects, places, entities or events and would falsely appear to a person to be authentic or truthful.
AI-generated or manipulated text published to inform the public on matters of public interest, which did not undergo human review or editorial control and where editorial responsibility was not assumed by any legal or natural person.

The EU icons

The Icons have 4 variations: black, white, black with 50% transparency and white with 50% transparency. These can be downloaded in zip files with all the icons in all variations in SVG and PNG formats.

The full article can be found on the European Commission website.