The only annual conference in Ireland dedicated to those working in Public Relations and Strategic Communications.
The theme for #PRIIConf26 is 'Human After All.'
In an age of accelerating AI, automation, and synthetic voices, one truth remains: progress is still driven by people.
Human After All puts communications professionals at the centre of that reality. As the custodians of trust, meaning, and connection, comms leaders sit on the frontline between technology and humanity, translating complexity, shaping culture, and keeping organisations human in how they speak, listen, and act.
This conference explores what it means to be human in modern communications:
- When machines can write, predict, and personalise at scale
- When communities demand authenticity, accountability, and values
- When change is constant, and trust is fragile
We’ll examine how human judgement, empathy, ethics, creativity, and courage remain irreplaceable, and how comms professionals are uniquely positioned to guide organisations through this shift.