In an age of accelerating AI, automation, and synthetic voices, one truth remains: progress is still driven by people. Human After All puts communications professionals at the centre of that reality. As the custodians of trust, meaning, and connection, comms leaders sit on the frontline between technology and humanity, translating complexity, shaping culture, and keeping organisations human in how they speak, listen, and act.
The only annual conference in Ireland dedicated to those working in Public Relations and Strategic Communications.
The theme for #PRIIConf26 is 'Human After All.'
In an age of accelerating AI, automation, and synthetic voices, one truth remains: progress is still driven by people.
Human After All puts communications professionals at the centre of that reality. As the custodians of trust, meaning, and connection, comms leaders sit on the frontline between technology and humanity, translating complexity, shaping culture, and keeping organisations human in how they speak, listen, and act.
This conference explores what it means to be human in modern communications:
We’ll examine how human judgement, empathy, ethics, creativity, and courage remain irreplaceable, and how comms professionals are uniquely positioned to guide organisations through this shift.




Managing Partner, U.S. and Ireland, FINN Partners Communications


Co-CEO, Purposeful Relations
Stuart Bruce, The PR Futurist, is known as an international innovator in public relations, communications and corporate affairs. He works globally advising in-house communications leaders and PR agencies on AI adoption, AI as a stakeholder (GEO/AEO), social licence for AI and the measurement and evaluation of communications and reputation.
He’s on the Executive Committee of the Davos World Communication Forum Association and the PRCA PR and Communications Board where he leads its AI working group. His company has advised clients such as the OECD, Google, Nestlé, Rolls-Royce, Sanofi, Sage, NICE, Network Rail, National Grid, SEA-LNG, European Commission and the Ukrainian government.

CEO, Zent AI Labs
Adebola Olomo is an AI and marketing strategist working at the intersection of technology, communication, and business transformation, helping organisations navigate the opportunities and challenges of the digital age.
She is the CEO of Zent AI Labs, an artificial intelligence infrastructure and training company that helps organisations build the foundations required to adopt and scale AI responsibly.
Adebola is also the founder of Deefrent Media Agency, a marketing and communications consultancy she has led for over a decade, advising organisations on digital transformation, storytelling, and brand strategy.
She serves as a Director within the global leadership of Women in AI, where she contributes to initiatives advancing responsible innovation, inclusion, and the future of work in an AI-driven world.
Adebola is the author of Marketing with AI and Marketing Across Borders, and regularly guest lectures on artificial intelligence and international marketing to postgraduate students. She holds a Bachelor’s degree in Law and a Master’s degree in Marketing.

Founder, Halo
Neil Sands is a technology entrepreneur, AI strategist, and former Salesforce executive working at the intersection of artificial intelligence, risk, and digital systems. He is the founder and CEO of Halō, a predictive AI platform transforming how risk is priced, monitored, and managed across insurance and regulated industries.
He previously founded Salesforce Ignite in Silicon Valley, where he spent a decade leading innovation and product development programs for organisations including Disney, Ticketmaster, and the NHS, and has worked with partners such as Forbes, Deloitte, Guy Carpenter, and Markel to build next-generation data and intelligence platforms.
Through his commercial work in Halō, Neil is leading the development of Unmask, an AI platform focused on digital accountability and de-anonymizing harmful actors online. This work is informed by his landmark legal case against the operators of Tattle Life, now a high-profile example of how anonymous platforms can industrialise and monetise online harm. His work explores how AI, law, and system design can be combined to restore accountability in digital environments, and is currently being utilised by legal and law enforcement bodies at the federal level in the United States and beyond.
Neil is previously a 4th generation officer of the Irish Defence Forces, and graduated from NUI Maynooth with a degree in mathematics and statistics, and an MBA from UCD's Smurfit School of Business.

Journalist, filmmaker and broadcaster
Mike started his career as a film critic and journalist, before going on to edit Ireland’s leading entertainment and news websites (Entertainment.ie, Joe.ie, Buzz.ie). In 2012, Mike featured in the ultramarathon documentary Challenge 126. In 2013, Mike trained with acclaimed MMA coach Owen Roddy for three months before taking part in his first MMA fight. The journey was documented in the film Barbaric Gentlemen, featuring appearances by Conor McGregor and Dana White. Mike launched The Delve, a podcast interview series, in 2018, featuring guests ranging from Keanu Reeves and Bill Burr to Jordan Peterson, John Bolton, and Amanda Knox, amassing 12 million views across three seasons. Amplified is Sheridan’s directorial debut.Please accept {{cookieConsents}} cookies to view this content