14 Jul 2025

Reputation at Risk: Why It Belongs in the Boardroom

In a recent blog post for the Institute of Directors Ireland, PRII National Council member and CEO of Total Reputation, Teri Kelly, argues that reputation is no longer a soft, peripheral concern—it’s a measurable, strategic asset that demands board-level attention.

Drawing on recent research studies and high-profile examples like RTÉ’s dramatic fall in the RepTrak Index, the article explores how cyberattacks, ESG controversies, and emerging technologies like deepfakes are reshaping the risk landscape. With over 63% of market value tied to reputation, Teri urges boards to treat it with the same rigour as financial or legal risks.

Click here to read the full article on IoD Ireland.

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