Social Media in 2026: What Communicators Need to Know
According to the article, traditional search engines are no longer the primary route for discovery. Platforms like TikTok, Instagram, and Reddit are now key search destinations, supported by AI‑powered results that answer questions directly — often without users ever leaving the platform. At the same time, hashtags matter less than clear captions, on‑screen text, and context‑rich content that algorithms can easily interpret.
Video, meanwhile, is no longer a value‑add — it’s the entry point. With Reels and short‑form content dominating user attention, communicators must prioritise clear, human, easily searchable storytelling in video format.
For a full breakdown of these trends and what they mean for your 2026 strategy, read the full article on Springboard Communications' website - https://springboardcommunications.ie/what-to-expect-from-social-media-in-2026/.
