Vibe Coding: The AI Shortcut PR Pros Should Know

A new trend is gaining traction in communications circles called vibe coding, the practice of creating tools and apps simply by describing what you want in plain language. Instead of writing code, AI agents build solutions based on your instructions, asking questions along the way to refine the output.  

PR professionals are already experimenting with it. At Poynter, a USA-based media non-profit, Alex Mahadevan used vibe coding to create a customised Slack bot that automated media‑monitoring tasks, built in under two hours and costing just a few dollars a month. It’s a low‑barrier way for comms teams to automate routine work and build small tools tailored to their daily needs.  

To explore how vibe coding works and why it’s becoming a useful skill for communicators, you can read the full article on PR Daily here.