Harris PR Enters a New Era

Harris PR today launches a new website, new-look brand and reveals team news and plans for the future. The award-winning, culturally fluent, full-service PR agency was founded in 2009 by Sonia Harris Pope, built on the belief that clients deserve creative PR expertise delivered with integrity, collaboration, transparency and a truly client-centric approach.

Attracting talent to build a culture that recognises their contribution, while working together to create a better world through work the team can be proud of, is central to the company’s ethos.

Rebrand

Meet Harris the elephant calf; a gentle, emerging giant, ready to take on the world. Harris represents a new chapter at Harris PR and showcases the agency’s bold, playful side, they’re strong and friendly, loyal and trustworthy, and most of all a great listener and highly social. You’ll see Harris across the new website, www.harrispr.ie and social channels, as well as sustainable merchandise. Harris PR engaged the services of Dot Design to overhaul the brand with a meaningful story, worthy of an icon. Dot produced the new logo, as well as the brand guidelines and a full suite of imagery. Lambourn Digital created the new website, incorporating the new brand and the Harris PR story so far.

Team

Recent promotions reflect the strength of leadership and talent that has emerged as Harris PR has expanded. Two members of the Senior Leadership Team (SLT) have been promoted; Niamh McCarrick to Deputy Managing Director and Natalie Burke Donohue to Senior Client Director. Established in January 2024, the SLT is responsible for managing the agency’s strategic direction, client relationships, new business development, and team development and training, while ensuring adherence to the highest agency standards and industry best practice.

The Harris PR team continued to expand over the last year with nine new strategic hires including a new Operations Manager, Grace Scully, four Account Managers and three Executives, bringing the total number employed today to 16. Other recent promotions include Chloe Lawlor to Senior PR & Social Executive and Ciara Farrell to Account Manager.

Founder & Managing Director, Sonia Harris Pope comments, “as we enter our 17th year in business, the time feels right to refresh our brand and to make these strategic appointments that will support the continued growth of the business and team. As the agency continues to grow, our brand needs to better reflect who we are today, small but mighty. Having the support of Niamh and Natalie on the SLT allows us to really focus on what’s important to our clients; creativity, integrity and impact. I’m so grateful and proud of all that the team has achieved, and it’s an honour to welcome new colleagues on board and continue to empower our team to reach their potentials, ahead of what promises to be a truly exciting year. From day one, we represented world-famous brands who recognised our impactful contribution and culture, and we have continued to build on that reputation, attracting dream clients, and building long-standing, meaningful relationships along the way.

Financial performance and growth

The team growth is reflective of the continued upward trajectory Harris PR has experienced in recent years, with 2025 turnover up 54% year on year, Recent client wins such as St. Patrick’s Festival, FirstLight and German Doner Kebab (GDK) pave the way for continued growth in 2026, strengthening the stable of world-class brands, organisations and events already working with Harris PR, including Amazon Ireland, Dundrum Town Centre, Ford Ireland, Holland & Barrett, Fáilte Ireland's Púca Festival and many others across multiple brands and sectors.

Culture

As Harris PR continues to grow and expand, the agency’s commitment to creating a people and purpose focused culture is more important than ever. 2026 marks the third year of the Harris PR DEI (Diversity, Equity & Inclusion) Bursary delivered in partnership with the PRII (Public Relations Institute of Ireland) and ODI (Open Doors Initiative) celebrating diverse perspectives and experiences while creating pathways to employment within the PR industry to those from under- represented backgrounds, while underpinning Harris PR’s commitment to DEI.

The team is dedicated to using their skills, voices and channels to make a positive impact on the world around us. The #HarrisHelps initiative spotlights a charitable or not-for-profit organisation each month with a financial donation and promotion to the Harris PR network. Members of the public are invited to nominate an organisation each month via the website.

Harris PR is a fully remote agency with dedicated presence across the country in Dublin, Mayo, Laois, Wicklow, Meath, Westmeath, Kildare, Louth and Kilkenny, as well as in London. Remote and flexible working policies have helped attract talent and deliver greater work life balance for team members enabling relocations, balanced parenthood, family caring commitments, pet adoptions and a better quality of life for all.

Deputy Managing Director, Niamh McCarrick comments, “joining Harris PR in 2020 represented a fresh start at a time of uncertainty. Fast forward five years, the agency has organically tripled in size, works with some of the world's biggest and most exciting brands, and boasts a flexible and supportive culture to be truly proud of. I’m thrilled to be embarking on a new chapter with Harris PR with this promotion and remain dedicated to helping the business, our clients and our talented team realise their potential in 2026 and beyond.”

Harris PR’s heritage is in Consumer PR but creativity is in the DNA of the work it does, delivering full traditional and digital PR services for world famous brands, local start-ups and not-for-profits.