Finding Your Brand's Tone of Voice
A recent article by Meltwater shares a comprehensive guide on how having a defined brand tone of voice is more important than ever, and a key part of brand management.
The article emphasises that a consistent tone of voice builds trust, reinforces brand identity, and ensures that every interaction—whether a press release, social post, or executive statement—feels authentic and aligned with your organisation’s values.
While adapting for different audiences or platforms is important, the core personality of the brand should remain intact.
Click here to read the full article.
