Spotlight on Cannes: PR Lions Jury Insights and 2025 Trends
Host Evie Barrett is joined by Sarah Hargrave, EMEA CEO of Porter Novelli, a global strategic communications agency and Nina Pickup, former head of creative strategy at Salterbaxter, UK based reputation management agency — both of whom are involved in shortlisting jurors for this year’s PR Lions. The episode dives into key themes shaping the 2025 festival, including the evolving role of AI in creative campaigns and whether ‘purpose’ remains a dominant force in award-winning work.
Hargrave and Pickup also provide a rare behind-the-scenes look at the Cannes judging process, sharing how jurors define a standout PR idea in today’s fast-moving landscape.
Click here to listen to the full episode.
And of course, best of luck to our Irish Young PR Lions competing in Cannes this week – Fiona Peppard, MPRII, Account Director & Deirbhile Brennan, Account Manager from Wilson Hartnell (pictured below)!
