Journalism, media, and technology trends and predictions 2026
On one side, AI-powered “answer engines” are increasingly mediating how audiences access information, with publishers forecasting sharp declines in search referrals over the coming years. On the other hand, personality-led content from creators and influencers continues to pull younger audiences toward individual voices rather than traditional news brands.
The report finds that many publishers are responding by doubling down on what machines can’t replicate: original investigations, deep context, distinctive expertise, and more human-centred storytelling. News leaders expect significant investment in video, audio, and personalised formats that strengthen direct relationships with audiences.
At the same time, 2026 will see increased experimentation inside newsrooms—leaning into automation for routine tasks while elevating journalists toward verification, analysis, and impactful reporting. Yet uncertainty looms, from declining traffic to strained relationships with platforms and fragile business models.
Overall, the message is clear: journalism is being reshaped faster than ever, and success will depend on authenticity, originality, and the ability to adapt to new ways audiences engage with news.
Read the full analysis here.
