IAPI announces chosen Charity for PR Category
Spinal Injuries Ireland is the only dedicated support and service agency in Ireland for individuals who have sustained a spinal cord injury. Their mission is to engage with these individuals and their families to address barriers to full participation in society, empowering them to achieve personal, social, and vocational goals.
Participants in the PR category were tasked with collaborating with SII to develop an innovative campaign aimed at raising awareness and supporting the charity's key initiatives. Working under a tight deadline, they had until midnight on Sunday last, 23 February to submit their work.
The winners of the Irish competition will earn the opportunity to represent Ireland at the Cannes Lions International Festival of Creativity, taking place between 16 - 20 June. The shortlisted teams will be revealed in March.
Good luck to all the PRII Members who took part in the Irish heat!
