2026 PRCA Spotlight Awards
On Thursday, 25 June 2026 at the Shelbourne Hotel, the Public Relations Consultants Association (PRCA) held the 2026 Spotlight Awards a ceremony commemorating the best work of public relations agencies and their clients in Ireland. A full list of the winners are:
- Hall of Fame: Rhona Blake
- Best Consumer Campaign: ‘Bulmers 90th Anniversary’, Jailbird Communications and Bulmers Ireland
- Best Lifestyle Campaign: ‘Awakening Giant Landscapes’, Jago and Tourism Northern Ireland
- Best Health and Wellness Campaign: “Breast Cancer Know More”, Crichton Communications and Breast Cancer Ireland
- Best Technology Campaign: ‘Reinventing Steel Rebar’, Harte Media and Midland Steel
- Best Contribution to a Client’s Goals through a Social-first Campaign: ‘SiskTok: Sisk’s TikTok first recruitment strategy’, Drury Communications and Sisk
- Best Charity/ Not-for-Profit Campaign: Pancreatic Cancer Ireland, Sherry Communications and Pancreatic Cancer Ireland
- Best Integrated Campaign: ‘Specsavers Joe Maxi, Sparking A National Conversation on Hearing Health’, Wilson Hartnell, with Tangerine and OMD and Specsavers Ireland
- Best Use of Sponsorship: 'Guinness & The Premier League: A Match Made In Heaven'
- Wilson Hartnell & Diageo
- Best Contribution to Client Goals through a PR Event: ‘F&F Activewear,’ The HIVE Agency and Tesco Ireland
- Best Public Information Campaign: ‘Talk About Food’, We The People and Safefood
- Best Public Sector Campaign: ‘Let’s make it work’, We The People and European Commission DG Employment, Social Affairs and Inclusion
- Best Contribution to Societal Change Campaign: ‘Talk About Food’, We The People and Safefood
- Best Corporate Campaign: ‘Movember: Changing The Face Of Men’s Health’, Káno Communications & Movember
- Best ESG Campaign: ‘IDA x Guinness ‘Never Settle’ Boot’, Wilson Hartnell and Diageo / Guinness
- Best Public Affairs Campaign: ‘Securing the Future of Ireland’s Post Office Network’, MKC Communications and Irish Postmasters’ Union
- Best Earned Media - Short Term 'Ócáid mhór dár dteanga dhúchais (a milestone moment for our native language) – the launch of An Foclóir Nua Gaeilge', Alice Public Relations & Foras na Gaeilge
- Delivering Impact through Earned Media - Medium to Long Term: ‘Cancer Revolution’, Etch Communications and Breakthrough Cancer Research
- Best Ongoing Communications Strategy: ‘Harris PR Powers The Future is Ford’, Harris PR and Ford Ireland
- Campaign of the Year: ‘Awakening Giant Landscapes’, Jago and Tourism Northern Ireland
- Rising Star Award: Aislinn Burke, We The People
- Agency of the Year: Springboard Communications
- Best Agency Service Innovation: Alice Public Relations
