News

Muck Rack has officially retired the Ruepoint brand, bringing its global media intelligence offering together under a single name.

On the Move is Focus Ireland’s flexible active fundraising initiative, encouraging people to get moving in a way that suits them while supporting those experiencing homelessness and invites PRII Members to get involved with the campaign.

Industry change rarely happens all at once. It happens in steps. A shift in how clients ask questions. A new expectation from the C-suite. A technology that rewrites the rules overnight. Over the last few years, we’ve seen all three, and as of last week, we’ve made a change that reflects exactly where media intelligence is headed.

To coincide with #WorldBarrettsDay which took place on 16 May, Carmel Doyle, CEO of the Oesophageal Cancer Fund (OCF) is urging PRII members to know the symptoms of Barrett’s Oesophagus, a pre-cancerous condition that can progress onto oesophageal cancer if unchecked.  

The latest JNLR/Ipsos figures published on 14 May 2026 show 3.46 million listeners tune into radio every weekday.

The IMRO Radio Awards are back for 2026, opening the call for entries to celebrate the people, stations and programmes shaping radio across the island of Ireland.

The impact of corporate messaging is no longer determined solely by what is said; it is increasingly shaped by who says it.

Multi-award-winning strategic communications agency Red Flag Global, an Ankura Company, has announced the appointment of Cathal Berry as Director of Public Affairs, based in Ireland. 

New IPREX research shows AI adoption is now effectively universal across independent communications and marketing agencies, with every agency using AI and 93% of staff reporting confidence using the tools.

Our latest industry research confirms what many practitioners have long sensed: the profession in Ireland is evolving faster than the language traditionally used to describe it. Across job titles, strategic choices and stakeholder perceptions, a clear shift is underway - one that raises important questions about how we present ourselves, and how we are understood.

We’re proud to support the AMEC Global Summit 2026 the world’s leading event for communication measurement and evaluation. Join global experts in Dublin from 18–20 May for two days of insight, innovation and industry‑shaping discussion.

TU Dublin Announces Call for Organisations to Participate in MA Public Relations Internship Programme

Open Doors Initiative Report Declares Disability Employment Gap a "Systemic Failure," Urges CEOs & Government to Lead Change

Artificial intelligence systems promise significant productivity and efficiency gains for Irish businesses. A recent survey by PwC found 70% of companies were planning to increase their AI budgets in 2026. The PR and communications sector has recognised this potential; the PRII Census 2025 noted two-thirds of PR professionals welcomed AI but also saw it as their largest training gap.

The Government launched AIReady.ie, a digital skills platform to designed to provide people with knowledge of AI skills.

Fenton Fitzwilliam, the specialist advisory firm launched in Dublin and Brussels last year, has announced its intention to build a significant presence in the UK.

Reputation Inc, Ireland’s leading stakeholder intelligence firm, has launched the third edition of its annual Insights & Impact report, offering a clear view of the forces shaping reputation, leadership and stakeholder expectations in 2026.

Springboard Communications, the award-winning independent Irish communications agency, has appointed former Irish Examiner editor Tom Fitzpatrick as Director, further strengthening its senior leadership team following a sustained period of growth.