The Ipsos Reputation Council Report 2026 - Life After Predictability
IPSOS has published The Ipsos Reputation Council Report 2026 - Life After Predictability.
Drawing on 200 one-to-one conversations with senior communications and corporate affairs leaders at some of the world's largest and most influential organisations, Life After Predictability explores how communicators are adapting to a more fragmented, uncertain and AI-shaped world, and why judgement is becoming the profession's most valuable asset.
The report explores:
- The State of Play
- Stakeholder Fragmentation
- US-EU Tensions
- From Purpose to Resilience
- AI’s Awkward Adolescence
- From Channels to Counsel
- Reputation Management
Volatility is no longer a disruption to business-as-usual. It is business-as-usual.
The report can be downloaded from the IPSOS website
