01 Dec 2025

The Briefing: The Business and Craft of Modern Communications

Last week, the final session of The Briefing: The Business and Craft of Modern Communications at The Iveagh Garden Hotel brought together an inspiring room of professionals to reflect on how our industry is evolving—leading teams through transformation, safeguarding creativity in a fast-paced media cycle, and understanding what clients truly value today.

PRII was proud to be part of the conversation, represented by our CEO, Laura Wall, sharing our future-focused ambition to drive modernisation, community, and collaboration—three priorities you’ll hear a lot about in the months ahead.

Insights from three standout leaders—Karl Brophy, Jane McDaid, and Rory Godson—whose candour on building internationally recognised firms, steering through change, and keeping Ireland’s communicators on the global stage was galvanising.

Mark O'Toole, MPRII and Brendan Madden of Spencer Recruitment curated the series that consistently elevates the dialogue around modern communications. This closing session struck the perfect balance of reflection, insight, and celebration.