Reputation Inc Launches Annual Insights & Impact Report

Built on ongoing client engagements and extensive stakeholder intelligence work, the report reflects the realities organisations are facing in real time. It highlights a more complex environment where influence is less visible, expectations are higher and trust is harder to earn and easier to lose.

The report was launched at an event featuring Caroline Douglas, Managing Director and Head of Corporate Affairs at Accenture UK & Ireland, Vivienne Flood, Director of Communications at RTÉ, and Paul Bailey, Executive Director at IDA Ireland in conversation with Martyn Rosney FPRII, Senior Partner at Reputation Inc, alongside a fireside conversation between Barry Field, Director of Communications at AIB, and Cormac Bradley, Managing Partner at Reputation Inc. 

This year’s findings point to several defining shifts. The rise of the people premium underscores the importance of judgement, credibility and human connection in an increasingly automated world. Stakeholder trust is hardening, with less tolerance for inconsistency or ambiguity, while leadership credibility is being assessed over time rather than in moments. The rapid adoption of AI is also raising expectations around transparency and human oversight.

Together, these themes highlight a fundamental shift in how reputation is built and sustained. Organisations are now judged not just on what they say, but on how well they understand their stakeholders and how consistently they act on that understanding.

The Insights & Impact 2026 report provides a practical lens for leadership teams looking to navigate this evolving landscape and build long-term reputational strength.

To request a copy of the full report and stay connected to upcoming Reputation Inc events, thought leadership and stakeholder intelligence solutions, please visit: https://www.reputation-inc.com/careers#contact