27 Jan 2025

PR sector in UK Reacts to WPP's Four-Day Office Requirement

A recent announcement by the multinational communications, advertising and public relations agency, WPP has reignited the debate around hybrid working in the public relations and marketing communications sectors.

The new policy will require staff to be in the office at least four days a week from April, a move that has drawn mixed reactions from industry leaders.

Mark Read, WPP's chief executive, defended the policy in an interview with PRWeek, saying it aligns with client demands and will ultimately benefit employees' careers. He also says being present in the office fosters better collaboration and professional growth.

However, not everyone is convinced. Katie Eborall, Director and Head of Grayling North, another UK-based agency, argues that it could hinder diversity within the industry and disproportionately affect individuals such as those who are neurodivergent, have disabilities, are working parents, or live in less well-connected areas.

While the debate continues in the UK and around the world it raises an important question for PR professionals in Ireland: Would they be open to such a return-to-office mandate? It's worth thinking about as the corporate world navigates the evolving landscape of work.

Click here to read the full article in PRWeek.

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