PR evolution and thoughts from the sector

PRII is delighted to announce that Emma Keyes, Technical Communications Lead at Uisce Éireann, has been awarded the PRII Diploma in Public Relations Student of the Year 2025.

The PRII is delighted to support an important research study launching this week, which explores Diversity, Equality and Inclusion (DEI) within the public relations industry in Ireland.

Procter & Gamble (P&G), one of the world’s largest consumer goods companies, is leveraging artificial intelligence (AI) to transform its understanding of consumers and drive innovation. With billions of data points from sales, supply chains, and consumer interactions, P&G faced the challenge of turning raw data into actionable insights. 

Influencers have become a go-to tool for PR campaigns, offering reach and engagement. But PR Week warns of growing dependence that risks overshadowing authentic storytelling.

Trócaire has opened expressions of interest for up to six places on its Ireland (Fundraising & Public Engagement) Committee, which provides governance oversight of the organisation’s brand, public engagement and fundraising strategy across the island and advises the Director of Ireland Programmes on strategic matters.

The Future Board Leaders programme is opening doors for diverse and dynamic new voices to join Irish charity and not-for-profit boards. This initiative places volunteer board members who bring fresh perspectives, greater diversity, and often a younger voice into boardrooms across the sector.