Legacy Communications & “That’s What I Call Marketing” Launch New Podcast Episodes on AI and Brand Storytelling
Following the success of the first three instalments, these episodes tackle two of the biggest shifts shaping marketing today:
Episode 4: AI & The Evolution of Search
As AI disrupts Google’s dominance and discovery splinters across chatbots, TikTok, Reddit and YouTube, Legacy’s Mícheál Brennan and James Elms, MPRII, join Gus Pelogia of Indeed to explore what “search everywhere optimisation” means for brands—and why PR remains the engine of credibility.
Episode 5: The Evolution of Content – The Brand Newsroom
Legacy’s Niamh Hopkins, MPRII and Shireen McDonagh, MPRII, alongside WHOOP’s Pippa Doyle, reveal how PR and content have fused into an always-on, omni-channel newsroom model—where brands act like publishers to spark culture-driven conversations.
Click here to listen to Episode 4 & Episode 5 now.
