Is PR relying on influencers too much?

Procter & Gamble (P&G), one of the world’s largest consumer goods companies, is leveraging artificial intelligence (AI) to transform its understanding of consumers and drive innovation. With billions of data points from sales, supply chains, and consumer interactions, P&G faced the challenge of turning raw data into actionable insights. 

Trócaire has opened expressions of interest for up to six places on its Ireland (Fundraising & Public Engagement) Committee, which provides governance oversight of the organisation’s brand, public engagement and fundraising strategy across the island and advises the Director of Ireland Programmes on strategic matters.

The Future Board Leaders programme is opening doors for diverse and dynamic new voices to join Irish charity and not-for-profit boards. This initiative places volunteer board members who bring fresh perspectives, greater diversity, and often a younger voice into boardrooms across the sector.

In today’s world of constant transformation, organisations face a widening gap between the pace of change and people’s ability to absorb it. Papillo’s latest report reveals why communication is the missing link between delivering change and making it stick.

Simon Baugh, the former Chief Executive of the UK Government Communications, who spoke at the PRII National Conference this year, has launched his own newsletter. This article from the newsletter highlights essential insights for anyone seeking to influence audiences in today’s noisy, low-trust world.

Clarus Press has announced the upcoming publication of Data Protection for Business: Compliance, Governance, Reputation and Trust, the new book from marketing and data protection expert Steven Roberts MPRII.