30 Sep 2024

Gen Z Index 2024

Research by the Young Social Innovators revealed that Ireland's Gen Z have a common sense approach to information on social media, best summarised as 'trust but verify.’

Amárach Research on behalf of Young Social Innovators recently conducted a poll of 16-27-year-olds in Ireland, focusing on Gen Z’s wellbeing and their fears and aspirations for the future.

Here are some more key findings from the report:

31% of the Gen Z individuals surveyed across Ireland would consider getting involved in politics, while 34% might consider it.
33% would like to become a civic activist or social innovator and a further 40% might consider it.
While 55% said they had posted on social media sharing their views or opinions on civic matters, 81% have re-posted someone else’s post on a social media platform about something related to their views or opinions.
Instagram was the most widely used platform among Gen Z (76%), followed by TikTok (39%) and Snapchat (33%). Besides social media, discussions (78%) and petitions (64%) were voted as important methods for Gen Z to express their opinions and engage in civic matters.
Speaking of current issues and concerns, the poll also showed climate change as the major concern for Gen Z.
63% described the mood of their generation as anxious or stressed, with housing being a particularly pressing issue, especially for those in the 21-27 age group, and dissatisfaction with affordable housing and job opportunities high among 16-27-year-olds.

Click here to read the full report.