Bord Bia appoints Simply Social as lead social content agency following competitive tender

Simply Social is a Dublin and London based social-first creative agency, whose roster of clients include Tesco, Curry’s, Gousto, JustEat & Peroni. It will bring together strategy, content production, creator partnerships and social insights to help Bord Bia reach audiences in Ireland and key international markets with content built for each platform.

Maedhbh McDonald, Head of Digital Marketing and Events at Bord Bia, said:

“We're delighted to partner with Simply Social as we look to accelerate our social media ambitions. Social media has become one of the most influential channels for inspiring consumers, shaping food culture and connecting people with the origins of their food. Together, we share an ambition to showcase the very best of Irish food, drink and horticulture through creative, audience-led content and campaigns. We look forward to combining our strengths to deliver meaningful engagement and lasting impact in the years ahead.”

Maud O'Callaghan, Managing Director of Simply Social, said:

"We're thrilled to be appointed by Bord Bia. Few organisations have stories as rich as Bord Bia's to tell, from the producers and growers behind Irish food to the events that bring people together around it. Our job is to turn those stories into social content people actually want to stop for, share and act on. We're very grateful to Maedhbh and the team for their trust, and we can't wait to get started."