HX26-063: Digital Coordinator (Grade IV)
Our Lady's Hospice & Care Services
Applications are to be submitted through Our Lady's Hospice & Care Services' Rezoomo page and not by direct email.
An exciting opportunity has arisen for an enthusiastic and motivated individual with a passion for communications and a creative flair, particularly in digital media. The successful candidate will have the opportunity to support and drive an integrated communications and engagement strategy to support all areas of OLH&CS.
The successful candidate will work closely with the Senior Communications & Engagement Manager, supporting all areas required to ensure the efficient and effective operation of the Communications function across our 3 sites and 3 services (Palliative Care, Rheumatology & Musculoskeletal Unit and Older Persons Service). The postholder will have particular responsibility for the day-to-day running of the OLH&CS digital and social media platforms, ensuring all content is appropriate, up-to-date and aligned with our communications strategy. The postholder will be responsible for generating, scheduling, managing and monitoring content for social media, website and ezines, and will liaise with colleagues at all levels, volunteers and other partners to gather and create content for inclusion. They will assist with the day-to-day planning, as well as the creation and publishing, of digital media content. This will include the development and management of a digital/social media calendar to keep track of and promote a wide range of activities and events, and working closely with colleagues to also promote fundraising activity. The postholder will be required to stay abreast of the latest trends in digital communications and to ascertain which of these may be beneficial to the communications department of OLH&CS.
MAIN DUTIES AND RESPONSIBILITIES
Digital Communications
- Development, management and monitoring of content for publication on all OLH&CS’s digital platforms, ensuring all information is concise, up-to-date and has the appropriate consents.
- Assist in the development of OLH&CS’ effective use of available online platforms to strengthen stakeholder engagement and reputation management, including the website and other internal communications activations (staff ezine, etc), plus social media channels.
- Strong proficiency in planning and developing digital content, primarily for social media and website purposes i.e., production of short videos (planning, interviewing, recording, editing and uploading - mobile journalist approach) using various in-house design and editing tools such as photo shop, Canva etc.
- Work with various colleagues (in particular, those working in Fundraising), volunteers, and partners to maximise the impact of our communications, especially in the digital space, fully reflecting the work and values of the organisation.
- Monitor, report on and grow engagement in our digital spaces.
- Monitor, track and flag/respond as appropriate to social media/website queries.
- Coordinate day-to-day social media production needs and internal processes.
- Oversee and champion the use of social monitoring tools inside the organisation.
- Help to provide guidance to staff on social media best practices.
- Assist in providing a support and advisory service to relevant management and staff members on communications issues and opportunities.
- Tailor communications appropriately to the requirements of target groups.
- Strong proficiency required in Microsoft Office packages: i.e. Word/ Excel/ PowerPoint etc.
- Strong proficiency required in Wordpress and website management.
- Design using tools such as Mailchimp, Canva etc.
External Communications
- Develop tailored patient information leaflets and brochures for various aspects of our services using approved branded templates, in collaboration with colleagues.
Internal Communications
- Develop quarterly newsletters for circulation among staff and volunteers.
- Engage with relevant colleagues, patients, residents and families as required across our three sites and services.
Brand
- Ensure all communications content is aligned with OLH&CS brand guidelines.
Networks/Links
- Engage as needed with third party suppliers and colleagues in external organisations.
Personal Attributes
- Excellent writing skills, with sharp attention to detail on grammar etc.
- Self-motivated and proactive, with a solutions-focused attitude.
- A team player, who enjoys working collaboratively.
- Practical experience with camera equipment, lighting and audio set up.
- Strong understanding of brand systems, visual identity and the need for brand and message consistency across channels and formats.
- Experience working across multiple projects simultaneously in a results-focused environment.
- Excellent communication skills and the confidence to uphold brand standards across a large organisation.
General
- Have a working knowledge of and adhere to OLH&CS policies at all times.
- Ensure confidentiality in all matters of information obtained during the course of employment.
- To present and act in a professional manner at all times and ensure colleagues do likewise.
- Keep up-to-date with developments of professional practices and all other relevant matters to ensure maintenance of knowledge and skill base.
- Assume responsibility for his/her own professional development.
- Maintain a safe work environment in co-operation with the Hospice Management Team and with reference to the Safety, Health and Welfare at Work Act, 2005: in that respect report any accidents / near misses and document according to policy.
- Provide cross cover for other areas when required and such duties as required.
- To effectively and efficiently use information technology for the role in a manner which integrates well with systems throughout the Hospice
The duties and responsibilities detailed above are a reflection of the present service requirements and are not intended to be a comprehensive list of all duties involved and consequently, the post holder may be required to perform other duties as appropriate to the post which may be assigned to the post holder from time to time and to contribute to the development of the post while in office.
This job description will be subject to review in the light of changing circumstances. This job description is not intended to be exhaustive but should be regarded as providing guidelines within which individuals work.
For queries in relation to this role and organisation only, contact Anna Kilpatrick at [email protected]