PRII Establishes AI in PR Working Group

PRII is delighted to announce the establishment of an AI in PR Working Group, tasked with providing expert guidance on the application of artificial intelligence (AI) to public relations and communications professionals in Ireland. 

Chaired by PRII President David Geary, the Working Group will serve as a critical resource for the PRII, offering insights into emerging AI trends and their implications for the profession.    

The Working Group's objective includes:

  • Sharing critical regulatory updates, best practices, and thought leadership on AI in public relations and communications with the PRII National Council.   

Speaking about the immediate work of the working group, Geary said, "the Working Group will set about drafting a template policy for members and organisations on the use of AI in their business. The group will thereafter seek to keep our membership informed with respect to key developments in this area, sharing thought leadership and peer knowledge to inform and educate. “ 

"Truth and trust are under attack and communicators must be custodians of both. In the AI sphere this presents fresh challenges which we must navigate together,” added Geary.

The PRII AI in PR Working Group is composed of the following industry experts:  

David Geary, President, PRII and Director of Communications, Irish National Teachers' Organisation

Joan Mulvihill, PRII National Council Member and Digitalisation and Sustainability Lead, Siemens  

Andrew Bruce Smith, Public Relations and Communications Technologist and Founder, Escherman (UK)


Jacqueline Hall, FPRII, Founder and  Principal of Partners in Communication and former PRII President


James McCann, CEO, Clearstory International  


Dervilla Mullan, Chief Product Officer and Board Member, NewsWhip  


Mark O’Toole, MPRII, Vice President, 150Bond 

Dr Martina Byrne, CEO, PRII


Get the latest PR news

Restricted Access

Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.

Read More

Restricted Access

Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.

Learn More