PR and communications professionals create a lot of content, such as videos, reports, press releases, articles, and images. Each piece of content takes time and resources to create, and so it is important to derive as much value from it as possible. AI platforms enable users to maximise the value of existing content in a time and cost efficient way. For example:
- Take one long video interview and turn it in to several bite-sized subtitled clips to share on social, youtube, newsletters etc
- Summarise a white paper / long report into key findings and/or short articles for your website or newsletter
- Turn text-heavy information into AI-generated podcasts – great for consuming information while on the go or making your content more accessible to different kinds of learners
- Create professional-looking videos with only images and text
- Turn your spokespeople’s radio interviews into short video clips for sharing on your social channels
On this course you will learn how to create new digital assets like these and more, using content you already have, while bringing it to a wider audience in new and interesting ways.
Format:
Live online workshop will be delivered by trainer, Patrick Haughey on:
- Wednesday, 25 June: 10:30-13:00
Afterwards, participants will have access to a dedicated workshop resource webpage including video recording, notes and relevant materials.
Key topics covered:
- The content multiplication mindset: Understanding content repurposing and its ROI
- Identifying high-value existing content worth repurposing & creating a content repurposing workflow and calendar
- Examples of repurposed content that saves time and resources and maximises the value of existing content
- The AI tools that assist you in creating a range of new digital content like video, audio and infographics from existing assets
- Adapting & optimising content for different social media platforms and search engines
- Measuring success & ROI
Trainer
