How do you ensure your story lands? What are the secrets to a successful pitch to media? This half-day course will give you the practical insight into developing effective working relationships with journalists and how best to present your announcement, personality, event or story to ensure take up.
Format:
Live online workshop will be delivered by trainer, Frank Dillon on:
- Thursday, 26 June: 10:00-12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including the video recording, notes and relevant materials.
Topics Covered:
- Understanding the PR objectives for a story
- Media landscape, segmenting audiences
- Preparing your pitch
- Choosing your target media
- Media lists
- Pitching to the appropriate media outlet
- What the journalist needs from PR professionals, & what they don’t
- Delivering your pitch - How to present material professionally & sell it in successfully
- Communicating information, facts & arguments as quickly, clearly & concisely as possible
- Supplying material to the media
- Creating angles for the media
- Exclusives - presenting an idea or slant that hasn’t been offered to anybody else
- Evaluating media relations
Trainer
