This very practical and comprehensive workshop will:
- Equip PR practitioners with critical communications tools and techniques to respond to a significant crisis or major issue affecting a public/private sector organisation;
- Cover the development and execution of communications plans that protect reputation, minimise additional risk exposure, and restore internal/external stakeholder trust and confidence;
- Provide participants with core communications resources to manage a crisis, and help advise senior management on how to quickly resolve one;
- Highlight tactics that positively target and control the crisis narrative to limit reputational damage - blending teaching and simulation exercises to build robust and reliable crisis communication response competencies.
Format:
Live online workshop will be delivered by trainer, John Lawrence on:
- Tuesday, 10 March: 10:30-13:00
Afterwards, participants will have access to a dedicated workshop resource webpage including the workshop video recording, notes and relevant materials.
Key Topics Covered
- Issues, risk, and reputation recovery management
- Pre-crisis, crisis, and post-crisis theory, practice and action
- Optimum core messaging for internal/external stakeholder statements
- Handling media queries and managing media relations during a crisis
- Employee engagement and essential internal comms in a crisis event
- Corporate crisis plans and procedures, and their evaluation
- Crisis communications simulation exercises
Learning Outcomes
- Prepare successful crisis communications strategies and SOPs
- Create strong key messaging for media and stakeholder activities
- Proactively and reactively manage all media requests and pressures
- Advise senior management teams on deploying efficient and tailored communications, and related actions, to mitigate an unfolding crisis
- Use digital/AI resources to help stop a crisis from escalating and to limit reputational and brand damage
Trainer
