The Barcelona Principles, the international standard for public relations and communications measurement, are key criteria used in judging entries in the PRII Communication Impact Awards.  The Judges of the Awards will, for example, be paying particular attention to how entrants demonstrate the outcomes and IMPACT of their work.
 
Awards aside, an understanding of the application of these principles is crucial for any PR professional. This pre-recorded webinar will outline the principles and help you demonstrate how public relations and communication work contributes to organisational and business success.

Format:

Pre-recorded webinar with PRII CEO Dr Martina Byrne.

Key topics covered include:
  • Importance of clear SMART objectives
  • How strategy should clearly underpin objectives
  • Assessing performance against objectives and within context
  • The distinction between measurement and evaluation

Trainer

Dr Martina Byrne

Dr Martina Byrne

Find out more

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