Writing is a fundamental skill for any PR practitioner. This was underscored recently when Stephen Waddington said, “if you can write well you’ll likely have a job for life.” He was commenting the finding that 57% of people working in public relations regularly undertake copywriting and editing tasks as part of their work.
This is the case across all levels of the profession as “writing and editing are the most common task for 73% of junior roles and 50% of senior roles”, according to the CIPR State of Profession survey in the UK.
While we might write every day, oftentimes we don’t get the opportunity to put the pen (or keyboard) down and look at how we write.
This training has been designed to give participants just that chance. To help them draft reports, press releases, op-eds etc more effectively, enabling the reader to clearly understand the message being communicated on behalf of the organisation, client or individual.
Format:
Live online workshop will be delivered by trainer, Frank Dillon on:
- Thursday, 05 June: 10:00-12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including the video recording, notes and relevant materials.
Topics Covered:
- Getting your key messages across effectively
- How to achieve clarity in your writing
- Appropriate style and tone in written communication
- Journalistic writing principles and techniques
- Avoiding common grammar/spelling mistakes
Trainer
