Today’s communications are rarely restricted to a single audience, market or cultural group. As our work increasingly spans global platforms, channels, sectors, companies, media and audiences, it’s critical that we operate with an understanding of how messages, campaigns and even working norms are perceived in different markets.
This interactive session draws on real engagements from a decade-long international career across more than 45 countries and countless cultures, languages, sectors and even subculture groups. Now including the advanced capabilities of AI, we will combine modern tools and long-standing practices to build multinational communications strategies that deliver with credibility, sensitivity, and impact.
Format:
Live online workshop will be delivered by trainer, Colm Woods on:
- Tuesday, 08 September: 10:00 - 12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including the video recording, notes and relevant materials.
Topics covered will include:
- Multinational Vs multicultural — distinguishing communications that cross borders from communications that reach diverse audiences, including where the approaches align and differ.
- Critical considerations and sensitivities — religion, politics, language nuance, regulatory and reputational landmines, social norms and the cultural dimensions that quietly determine how a message lands or how you must operate.
- Standard operating procedures — building an approach and workflows that carry across time zones: localisation versus translation, approval chains, and managing local teams and partners.
- Crisis & Issues: Ignorance isn’t bliss — short case studies in cross-market issues and crises caused by ignorance or lack of insight, and what separated the recoveries from the escalations.
- AI and the Modern Toolkit — where AI genuinely helps with research, drafting and localisation, where it fails, and how to pressure-test its output against cultural, legal and reputational reality.
- Communicating with confidence — bringing it all together to operate with emotional and cultural intelligence in live settings, from media interviews and set-piece announcements to stakeholder meetings and risks.
Trainer
