This practical half-day workshop equips PR practitioners with essential skills for leveraging generative AI in their daily work. Through hands-on exercises using ChatGPT, participants will master prompt engineering techniques applicable across all AI platforms.
The workshop combines theoretical understanding with extensive practical application. Participants will progress from basic AI concepts to advanced prompt engineering, learning to craft precise instructions that generate high-quality outputs for PR tasks. Through guided experimentation, attendees will develop frameworks for evaluating and improving their prompts while learning strategies to minimize AI hallucinations.
Format:
Live online workshop will be delivered by trainer, Andrew Bruce Smith on:
- Tuesday, 22 September: 10:00-12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including video recording, notes and relevant materials.
Key Topics Covered:
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Fundamentals of generative AI and its PR applications
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Prompt engineering principles and best practices
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ChatGPT interface and functionality
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Experimental prompt testing and refinement
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Output evaluation frameworks
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Step-by-step prompting methodology
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Meta-prompting techniques
Equipment Needed:
Participants should have ChatGPT access. While demonstrations use ChatGPT, learned techniques apply across all generative AI platforms.
Trainer
