01 Aug 2024

Secret behind Edelman's recent wins

In a recent episode of the PR Week podcast, Richard Edelman, global CEO of Edelman, spoke about his firm’s performance at the Cannes Lions International Festival of Creativity.

Edelman explained how his firm changed its strategy at Cannes and why he believes PR agencies are uniquely positioned to succeed at the annual festival. The agency won the Dan Wieden Titanium Lion this year.

In non-Cannes news, he discusses his agency’s financial performance in its fiscal year and acquisition targets.

You can listen to the full episode by clicking here.

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