Internal change is hard, but behavioural science gives communicators a powerful, practical way to shift what people actually do. In this session, you’ll explore a real case study, learn a simple diagnostic approach, and discover how small behavioural tweaks can unlock meaningful, lasting change inside organisations.
Format:
Live online workshop will be delivered by trainer, Russell Cartwright on:
- Wednesday, 30 September: 10:00-12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including the workshop video recording, notes and relevant materials.
Topics Covered
- Why internal change efforts often stall
- A step‑by‑step walk‑through of a real internal behaviour‑change case study
- Diagnosing behavioural barriers using a simple, practical framework
- How to effectively apply behavioural insights internally
- Designing interventions using friction reduction, salience, social norms and prompts
- A short exercise to help you map your own internal change challenge
Trainer
