Run campaigns that deliver impact, not just awareness
This fast-paced and practical workshop introduces PR and communications professionals to the power of behavioural science. If you want your campaigns to do more than tick boxes, and instead drive real-world action, this session is for you. You will explore how behavioural insights can transform your messaging, boost engagement, and deliver impact without breaking the bank.
The session combines short bursts of theory with practical exercises, giving you the chance to apply behavioural frameworks to real campaign challenges and leave with tools you can use straight away.
Format:
Live online workshop will be delivered by trainer, Russell Cartwright on:
- Thursday, 04 December: 10:00-12:30
Afterwards, participants will have access to a dedicated workshop resource webpage including the workshop video recording, notes and relevant materials.
Key Topics Covered
- An intro to behavioural science and how it can be applied to PR and communications campaigns
- How to use frameworks like COM-B and EAST
- How to analyse insight using AI tools to frame messaging that leads to action
- How to choose the right channels and techniques
- Tips to evaluate impact and make improvements in real time
What You Will Take Away
- A step-by-step framework for behaviourally informed campaigns
- Templates and tools you can apply straight away
- Clarity on what is most likely to work and how to test it
- Fresh ideas and confidence to start using behavioural science in your work
Trainer
