This practical training programme provides participants with the knowledge and tools to plan, deliver, and evaluate effective internal communications that support organisational goals and change. Through a mix of insights, examples, and discussion, the course explores the strategic role of internal communication, emerging trends, and common challenges facing professionals today.
Participants will learn how to develop and align an internal communications strategy, gain leadership buy-in, and measure impact. The session also covers best practices for engaging hybrid and remote teams and offers practical tips for driving employee engagement and supporting strategic transformation across the organisation.
Who will benefit from this course?
This course is ideally suited for those working in an internal communications role in organisations, large or small.
Established professionals, will develop their strategic influence, keep them up to speed with the latest developments in Internal Comms and help them to position themselves as trusted advisors.
For those growing their career to this area, it will give them the core skills and the knowledge needed to improve their contribution to the internal communications team.
The course will also be of interest to those working in PR consultancy who are now, more than even advising clients on internal communications issues, as well as external communications.
Learning Outcomes
By the end of this training, participants will be able to:
- Explain the role and importance of internal communications and identify current challenges and trends shaping the field.
- Design an internal communications strategy that aligns with organisational objectives and supports employee engagement.
- Apply techniques to gain management buy-in and ensure internal communications are integrated with broader strategic goals.
- Develop approaches for communicating and driving strategic change across diverse and hybrid workforces.
- Measure and evaluate the effectiveness of internal communications initiatives to demonstrate impact and inform continuous improvement.
Format & Delivery
This course is being delivered using a blended online approach. This will consist of:
- Live online sessions to discuss core material, associated exercises, and to hear from Guest Speakers (with opportunity for live Q&A).
- A final in-person session, which will include time for learners to deliver presentations.
- Optional self-directed learning with a dedicated course resources webpage.
Course Schedule
- Thursday, 16 April 2026 - Live Online (9:30 am – 12:00 pm)
- Thursday, 23 April 2026 - Live Online (9:30 am – 12:00 pm)
- Thursday, 30 April 2026 - Live Online (9:30 am – 12:00 pm)
- Thursday, 14 May 2026 - Live Online (9:30 am – 12:00 pm)
- Thursday, 21 May 2026 - Live Online (9:30 am – 12:00 pm)
- Thursday, 28 May 2026 - Live Online (9:30 am – 12:00 pm)
- Thursday, 04 June 2026 - Final in-person Dublin meet-up, participant presentations and lunch (10:00 am – 12:30 pm)
Assessment & Certification
- A reflective journal (10% of grade)
- Participant presentation (15% of grade)
- Write an internal communications case study (75% of grade)
Participants are encouraged to draw on the readings, modules, and discussions to demonstrate how the learning applies to their own professional context.
The PRII Certificate in Strategic Internal Communication will be awarded on satisfactory participation and successful completion of the course assessment.
This course is accredited by the Public Relations Institute of Ireland (PRII) - the professional body for communications and PR in Ireland.
Course Director
